Would you like some Champagne with your FETA?

geographical indications

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Both Greece and France are adamant about Geographical Indications in the context of the Transatlantic Trade and Investment Partnership (TTIP) between the US and the European Union. The two EU member states demand increased protection for their key agricultural GIs. The protection granted by the EU means that only products originating in a given geographic area can carry the sign associated with them.

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Feta and Champagne shall not be qualified as generic and misused by third countries. These are high-quality agricultural products that promote rural development and create economic value for local communities, is the contention of concerned European politicians.

intellectual property

Leaders in the US are also playing hardball. They see this approach as protectionist and going against what free trade agreements stand for. The US refuses to sign a deal that undermines the interests of American producers.

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Lesson learned:

Be vigilant about protecting your competitive advantage – at home as well as abroad. Anticipate growth and mark your territory via registration.

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